Growth

Google Ads campaign limited by budget?

Introduction: Imagine the following scenario. You’ve been using Google Ads platform to grow your business for a while (at least 4 months, but

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Mathematics, New

The mathematics behind RAPP’s retention prediction

In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we will take a tour through our

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Growth, New

Customer lifetime value for subscription businesses

Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking ahead is crucial for subscription

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Growth, New

COVID-19 impact on Facebook advertising

In this article, we’ll try to answer how the effects of virus COVID-19 impact behaviour on social networks - from digital advertising and eCommerce

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